NITRO
LEISURE PRODUCTS::
In
total, thirteen web sites were created for the
Nitro empire. For all of the sites, the
themes, identities (including logos), content,
e-commerce systems, and the actual site design
and testing were performed by Spot. The
only exception, were the Nitro and Second Chance
logos themselves, that were created by their
respective divisions.
Nitro Corporate Sites |
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Nitro
wanted a corporate presence on the
web. Nitro Leisure Products is a
manufacturer of golf balls. Its
inventory comes from balls that are
returned from Second Chance, that are in
too rough shape to be resold.
The
used balls are stripped down overseas, and
new surlyn is wrapped around the original
cores. The balls are then sold to
distributors as new.
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Second Chance Corporate Site |
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Second
Chance Golf is a division of Nitro that
recycles golf balls. It does this
through teams of divers all over the
Southeastern US that recapture the balls
from ponds and lakes at golf
courses. The balls are then resold
to golf shops via telephone. Over
sixty million balls are sold every
year.
Nitro
wanted a corporate presence for its Second
Chance division as well as a way to keep
in touch with divers.
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Golf Ball Trader |
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Nitro
wanted an independent web presence that
would allow them to buy and sell used
balls online. They wanted this site
to appear to be an independent
organization, and charge a fee for all
trades. |
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Planet Golf |
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Nitro
wanted a complete Golf Ball portal, where
all curious golf enthusiasts would come to
learn about the history of golf, and
updates on the golf world. A
children's section was even developed for
the new Tiger Woods fans. Click on
the image to the left to see Planet Golf
Balls in action. |
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Golf Ball Mania |
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The
management of Nitro changed their minds,
again, and decided they wanted a new name
and focus for the portal.
GolfBallMamina.com was the result.
Many other names were thrown out there. |
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Golf Balls Direct |
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Nitro
then decided that it wanted an independent
b-2-c commerce site that would sell all of
their products, as well as the competitors
and the top ball manufacturers in the
world. They would write reviews on
the balls, themselves. |
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Nitro E-Commerce Enabled |
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Nitro
later decided that it wanted to enable
shopping on it's corporate site and keep
GolfBallsDirect.com. It also wanted
to change the look, again. |
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